How-to: Research your market

Generate a market-landscape report — your category, the main players and how each is positioned — and use it to ground a project’s positioning. This walks through one report end-to-end. (Concept: Market Research.)

Market Research costs 2 audit-units per report and draws on a project’s product + ICP context.

1. Open the Research surface → Market tab

From the sidebar, click Research, then the Market tab. (If you don’t see it, the MARKET_RESEARCH_ENABLED flag is off for your instance.)

2. Generate the report

Pick the project (or product context) to scope the report to, then Generate. After a short LLM run you’ll get:

the market category the product sits in
the key players and the positioning angle each leans on
adjacencies and ICP signals (who the market is really sold to)

3. Prune the players that aren’t real competitors

Some “players” the model surfaces won’t be genuine competitors. Dismiss those — they drop out of the picture (user_dismissed) without deleting the report, so the landscape reflects your actual competitive set.

4. Regenerate to refine

Re-run when the framing is off or the product context has moved. Regenerating doesn’t overwrite — it appends a new report as history (deduped by category + ICP, chained by parent_id), so you can sharpen the framing and still see how it evolved. Each regen is another 2 audit-units.

5. Use it to seed positioning

Take the category framing and the gaps you spotted into the project’s Positioning tab — your UVP and statement variations now start from the real landscape instead of a blank page.