How-to: Run your first audit
The home page is the audit form. This walks you from a fresh sign-in to a scored audit result you can act on, in about a minute of clicking and 30 seconds of waiting.
You can run one audit on the Free plan as soon as your account is verified — no upgrade needed for this guide.
1. Open the home page
Sign in. The default landing surface is Home, which is the audit form. If you’re elsewhere, click the PlumPMM logo (top-left) or Home in the sidebar.
2. Paste a public URL
Anything you can load in a browser. Your own product page, a competitor’s, an article — the audit doesn’t care what kind of page it is, only whether it’s reachable.
https://app.plumpmm.comThe URL must be publicly accessible. Pages behind auth, geo-walls, or aggressive bot protection will fail to scrape — you’ll see an error, not a fabricated score.
3. Click Audit page
The button kicks off a scrape + LLM run that takes 20–40 seconds. You’ll see a progress indicator; don’t refresh the tab. Pages with heavy JavaScript can take longer.
4. Read the result
You’ll get back a single screen with:
- Overall rating (0–10, the rounded average of 13 dimensions)
- Per-dimension scores for each of the 13 dimensions, with the page’s actual answer, why it scored that way, and 2–4 concrete fixes
Scan top-to-bottom isn’t the right read. The two rows that tell you the most in one glance:
headline_appeal— does the H1 itself communicate value?aha_moment— can a cold visitor grasp the value within a couple of scrolls?
If those two are below 6, your page is failing the first-five-seconds test and the rest of the dimensions don’t matter much yet. Fix those first.
5. Act on one fix
Pick the lowest-scoring dimension that has an actionable fix. The audit gives you 2–4 concrete suggestions per dimension — most are “try this exact wording” or “add a section that does X.” Pick one, edit your page, ship it, and re-audit.
You’ll see the new run in the History tab on the page workspace (paid plans keep all history; Free shows only the latest). From there you can Compare to previous to see the narrative delta — why the score moved, not just that it did.
What’s next
| Goal | Read |
|---|---|
| Understand what every dimension measures | Concept: Audits |
| See score deltas over time | How-to: Compare audit runs |
| Skip the manual loop — paste a URL, get a draft | Concept: Fasttrak |
| Re-audit on a schedule | How-to: Set up a monitor |