Reference: Plans and pricing
The full feature matrix. Source of truth is backend/app/billing/seed.py (the PLANS
list) — if this table and the code ever disagree, the code wins. For how to change
plans, see How-to: Upgrade or downgrade your plan.
The tiers
| Free | Solo Founder | Team | Business | |
|---|---|---|---|---|
| Price (monthly) | $0 | $79 | $149 | $249 |
| Price (annual) | — | $799 (~2 mo free) | $1,499 | $2,499 |
| Seats | 1 | 1 | 3 | 10 |
| Projects | 1 | 3 | 10 | Unlimited |
| Drafts | 1 | 10 | 50 | Unlimited |
| Landing pages | 1 | 10 | 50 | Unlimited |
| Audit-units / month | 20 | 100 | 500 | Unlimited |
| Monitors | 0 | 20 | 50 | Unlimited |
| Monitor cadences | — | weekly, monthly | weekly, monthly | weekly, monthly |
| Audit history | — | ✓ | ✓ | ✓ |
| Fasttrak | — | ✓ | ✓ | ✓ |
| Audit Compare | — | ✓ | ✓ | ✓ |
| AI generation | ✓ | ✓ | ✓ | ✓ |
| Support | community | priority | priority | priority |
Free is the full product, usage-capped —
free users reach every workflow (audits, positioning, drafts, research, market research)
within the caps. Paid tiers lift the caps and add seats, monitors, and audit history.
“Unlimited” fields are stored as NULL in seed.py.
The 2026-06 reorg retired the old Starter tier and revived Business as the new top rung. Grandfathered rows stay in the DB (hidden via
is_public=False) so existing subscriptions keep resolving — seeseed_plans().
Audit-units (AU)
Most billable work spends audit-units from the monthly quota. The expensive part is the initial generation; per-card regeneration is free (ATF variations, FAQ, BTF cards). Rough costs:
| Action | Audit-units |
|---|---|
| Add a landing page / add a competitor | 0 (no spend until you run something) |
| Run an audit (page or competitor) | 1 |
| Compare two audit runs (Audit Compare narrative) | 1 |
| Market research report | 2 |
| Generate positioning (UVP + statement + ICP + 5 frameworks) | ~3 |
| Generate all BTF sections | ~5 |
| Preview / simulated audit | ~2 |
| Fasttrak (full run) | charged per step at parity with the manual flow (~audit + MR + positioning + ATF/BTF + sim audit) |
Budgeting the Free 20 AU
Sized for one full end-to-end pass plus the before/after reveal, with headroom:
- Add a landing page + run its audit → 1 AU
- Market research + add & audit a competitor → ~4 AU total
- Project + brief + generate positioning → ~7 AU total
- Draft + generate ATF (free) + all BTF → ~12 AU total
- Preview + simulated audit (the reveal) → ~14 AU total
- ~6 AU of slack for a re-audit / re-gen
A Solo Founder org (100 AU/mo) comfortably runs its own pages plus 5–10 competitor benchmarks; Team (500 AU) supports ~50 weekly monitors alongside active work.
Downgrades & over-cap resources
Downgrades are scheduled to the end of the current period (not immediate); over-cap resources are paused, never deleted. Full behavior: How-to: Upgrade or downgrade.