Fasttrak

Fasttrak is the URL-to-positioning-playbook orchestrator. Paste a public landing page URL, wait a couple of minutes, and you walk away with a project, market research, positioning across every framework, a full draft (above + below the fold), a preview audit on the draft, and a fresh audit on your live page — so you can see the before/after lift at a glance.

It’s the same workflow Projects, drafts, and pages describes — just compressed into a single orchestrated run instead of click-by-click. Everything it produces is ordinary project data you can refine, regenerate, and edit afterward.

The 3-phase flow

Phase	What happens	You wait	You do
1. Context	Scrape + audit the URL, then derive a starting market category and a primary ICP from what the audit inferred	~30s	Nothing — the orchestrator runs the live audit and pauses at a review gate
2. Review	The flow halts at a gate showing the derived market category and primary ICP.	Until you click	Confirm or edit the category and ICP; optionally add research instructions, up to 3 competitor URLs, and your market position
3. Build	Generate market research, positioning (all frameworks), ATF + BTF, and a preview audit on the draft	~1–2 min	Nothing — wait for completion

The pause between Context and Build is deliberate. The cheapest moment to redirect is after you’ve seen what the audit inferred but before committing the rest of the run to research, positioning, and draft generation. If the derived market category or ICP came back wrong, fix it at the gate before you spend.

Only the live audit runs in Phase 1. Market research, ICP variations, and positioning are all generated in Phase 3 — the gate is just the derived starting point, not finished artifacts.

What it produces

When the run completes you have:

A project named after the URL, with a scraped brief and a frozen market-research snapshot
Positioning for the project’s primary ICP — UVP, a positioning statement across every framework (one variation per framework, with the recommended one starred), differentiators, and market category. See Positioning for what each piece means.
Linked competitors — any competitor URLs you added at the gate are audited and attached to the project’s Competitive tab, and they feed the competitive positioning framework
A draft scoped to the primary ICP — ATF (headline + subheading + CTA) and BTF (features, FAQ, proof, founder story, CTA)
A preview audit on the draft (treats the draft copy as if it were live and audits it)
A live audit on the original URL — your “before” baseline
The before/after lift — the run’s payoff view shows the score delta between your live page and the drafted preview, plus a dimension-by-dimension snapshot compare. For a full narrative walkthrough, run Audit Compare on the two audits yourself.
A linked landing page — the page row is auto-linked to the new draft so future draft-vs-live comparisons run automatically

Cost — 12 audit-units (plus 1 per competitor)

A full Fasttrak run costs 12 audit-units, plus 1 audit-unit per competitor URL you add at the gate (up to 3) — so 12–15 AU in total. The 12 breaks down as:

Step	Audit-units
Live audit (Phase 1)	1
Market research	2
Positioning (ICP adopted free)	3
ATF	0 (generation-capped, not AU-charged)
BTF	5
Preview audit	1
Each competitor	1

Fasttrak charges per step as the run progresses, not as a lump up front — each step spends the same audit-units the equivalent manual action would. If a step fails (e.g. the scrape couldn’t load the page), the audit-units already spent on completed steps aren’t refunded, but you’re never charged for work that didn’t run. Retrying resumes from the failed step — already-completed steps are skipped and never charged twice.

→ Audit-unit budgeting: Plans and pricing

When to use Fasttrak vs. build from scratch

Use Fasttrak when you have a live page and want a working positioning draft fast — to benchmark against, to seed the manual workflow, or to ship as a v0 you’ll iterate. The output is meant to be a starting point, not a finished page.

Build from scratch when you don’t have a live URL yet, when you want full control over the brief and which ICP and positioning framework drive the copy, or when the page you’d start from is so off-brand that scraping it would seed bad context.

The two paths converge — Fasttrak produces the same project + positioning + draft shape the manual workflow does. You can refine, regenerate, and edit everything afterward, including picking a different positioning framework than the one Fasttrak defaulted to.

Plan availability

Fasttrak is on every paid plan (Solo Founder, Team, Business). Free doesn’t include it.

Failure modes

A few things can go wrong, and they surface on the run’s checklist — each step shows its own status (running, done, failed, or skipped) rather than a single spinner:

Scrape / live-audit failed — the URL didn’t load (heavy JS, anti-bot wall, 404). The run stops at Phase 1 with a message like “The live-page audit timed out.” Re-pointing Fasttrak at a different URL is usually the fix.
A build step failed — rare; the checklist shows which step died with the error detail, and a Retry button resumes from that step rather than re-charging the whole run.
Not enough audit-units — the gate checks your remaining quota against the run’s remaining cost before Phase 3 starts, so a run won’t strand mid-way. If you’re short, the gate disables Run and prompts you to upgrade.
A competitor URL that fails to audit is skipped silently — it doesn’t fail the whole run.