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PlumPMM

Market Research

Market Research generates an LLM market-landscape report for a product: its market category, the key players and how each is positioned, and ICP signals — so your positioning starts from the real competitive picture instead of a blank page.

It answers “who else is in this space, how do they frame themselves, and where’s the gap?” before you write a line of copy. It’s the landscape view — distinct from Competitive, which tracks specific competitor URLs you benchmark with the 13-question audit.

What it produces

A report scoped to a market category + ICP contains:

  • Market category — the named space the product competes in
  • Key players — the main competitors and the positioning angle each one leans on
  • Adjacencies — nearby categories worth being aware of
  • ICP signals — who the market is really sold to, and the language it uses

You can dismiss a player that isn’t a real competitor (user_dismissed) so it drops out of the picture without deleting the report.

How it works

  • Grounds a project. Generated in the context of a project’s product + ICP, so the landscape maps to your actual positioning work.
  • Regenerate to refine. Re-running doesn’t overwrite — regens append as history, deduplicated by (market_category, ICP label) and chained via parent_id, so you can refine the framing and still see how it evolved.
  • Cost: 2 audit-units per report (see Plans and pricing).

Where it shows up

The Market tab on the Research surface. Gated by the MARKET_RESEARCH_ENABLED flag — when off, the tab is hidden and /market-research routes return 404.

See also