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PlumPMM

PlumPMM docs

PlumPMM helps technical B2B startups turn confusing product pages into revenue-generating assets — through clear positioning and messaging.

If your landing page reads like an internal product spec, you’re losing prospects in the first five seconds. PlumPMM grades the page across 13 product-positioning dimensions, then helps you draft, test, and ship copy that communicates what you do, who it’s for, and why anyone should care — without the jargon.

Who this is for

Technical B2B startups in Data infrastructure, AI / ML tools, and Security — under 50 employees, founder-led, with the next product launch already on the calendar and not enough time for a marketing rebuild.

If your buyer is a developer or platform engineer, your product description is three paragraphs of architectural detail, and your trial-to-paid funnel is bleeding at the top, this is for you.

What you can do

  • Audit any landing page — yours or a competitor’s — across 13 positioning dimensions (headline appeal, ICP alignment, competitive differentiation, evidence quality, and 9 more). Get scored 0–10 per dimension with concrete fixes. → Concept: Audits
  • Build positioning end-to-end in a project workspace: ICP variations, UVP, positioning statements (April Dunford, Geoffrey Moore, JTBD, Category Design, Outcome-First), and full page drafts (ATF, BTF, FAQ, proof points, founder story, metrics). → Concept: Projects, drafts, and pages
  • Run Fasttrak — paste a URL, get a fully drafted positioning playbook in minutes: scraped brief → ICP candidates → positioning statement → ATF + BTF copy → comparison audit against your live page. → Concept: Fasttrak
  • Monitor live pages for positioning drift on a weekly or monthly cadence with email alerts when scores move. → Concept: Monitors
  • Compare audit runs with AI-generated narratives — what changed, why it matters, what to try next. → Concept: Audit Compare
  • Research your market — generate a market-landscape report for any product: its category, the main players, and how each one is positioned — so your positioning starts from the real competitive picture instead of a blank page. → Concept: Market Research
  • Track competitors — same 13-dimension audit run against your benchmark set, audit history kept per competitor URL. → Concept: Competitive

Start here

If you…Read
Just signed upGetting started
Want to understand what an audit measuresAudits
Have a URL and want a draft fastFasttrak
Want to compare plans before committingPlans and pricing

How-to guides

Reference